Out To Play Ltd was the foundational company along with www.outtoplay.co.nz beginning in 1999, selling the Little Tikes brand online with a desire to provide the world's best toys to New Zealand consumers.
In 2004, Out To Play Ltd was purchased by new owners who continued to develop the online shop with new features, more exciting brands and the enthusiasm that came with taking over a new venture! The owners made major re-developments to the web site including switching to an os commerce web design (Open Source) which gave greater flexibility for the big changes to come.
In mid 2006, Out To Play Ltd was again sold to the current owners (Fraser & Rosemary Calvert) who established Out To Play (2006) Ltd, continuing the tradition of a family operated online business. The previous owners remain involved in the web store development team to take the business to it's next level along with others to increase the resource base.
Since those early days, Out To Play has gone from strength to strength to command a leading and strong position in the New Zealand online toy market, with over 3,500 different products on offer from over 250 major brands. Little Tikes still features strongly, and has been joined by LEGO, Thomas, Meccano, Smoby, Sylvanian Families and many more children's toy products.
Out To Shop Ltd was launched in 2007 to become the purchasing arm of the developing Out To Shop Etail Group of web stores including.
* 2007 www.shopfortoys.co.nz- Specialising in all Age Gadgets and Playthings
* 2007 www.outtolearn.co.nz- Educational products and books
* 2008 www.outforbaby.co.nz- Baby products and playthings
* 2008 www.justsylvanianfamilies.co.nz- Specialty store for Sylvanian Families Dolls
* 2008 www.justthomasandfriends.co.nz- Specialty store for Thomas and Friends Plus Tomy
* 2009 www.justsikutoys.co.nz- Specialty store for Siku Collectible Toys
* 2009 www.outtoshop.co.nz- All products in the Out To Shop Etail Group
* 2009 www.justmeccanotoys.co.nz- Specialty store for Meccano Collectible Toys
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